GUNDAM EVOLUTION

Clients

Bandai Namco Entertainment America

Est. Duration

2020-2021

Project Contributions

Web Design

Creative Direction

User Research

Prototyping

Beta Testing

Interface Design

Game Support

Social Marketing

Email & Banner Ads

GUNDAM EVOLUTION

Clients

Bandai Namco Entertainment America

Est. Duration

2020-2021

Project Contributions

Web Design

Creative Direction

User Research

Prototyping

Beta Testing

Interface Design

Game Support

Social Marketing

Email & Banner Ads

GUNDAM EVOLUTION

Clients

Bandai Namco Entertainment America

Est. Duration

2020-2021

Project Contributions

Web Design

Creative Direction

User Research

Prototyping

Beta Testing

Interface Design

Game Support

Social Marketing

Email & Banner Ads

Website, marketing, beta test & game support

Website, marketing, beta test & game support

One of Bandai Namco's most iconic and lucrative IPs, Gundam, entrusted the North American team in launching and supporting their new F2P game Gundam Evolution. The title was an incredible business opportunity, but demanded a strong release. I was selected to be the primary UX/UI designer to take the project to success. The game's website and beta sign up process, essential to the customer journey, were my main responsibilities. In addition, I provided support to the launch of the game, designed social & marketing materials, and customizable email templates.

One of Bandai Namco's most iconic and lucrative IPs, Gundam, entrusted the North American team in launching and supporting their new F2P game Gundam Evolution. The title was an incredible business opportunity, but demanded a strong release. I was selected to be the primary UX/UI designer to take the project to success. The game's website and beta sign up process, essential to the customer journey, were my main responsibilities. In addition, I provided support to the launch of the game, designed social & marketing materials, and customizable email templates.

Estimated 1.1M Total Players

Estimated 1.1M Total Players

Gundam Evolution reached an estimated total player count of around 1.1 million globally.

Gundam Evolution reached an estimated total player count of around 1.1 million globally.

57K+ Concurrent Players

57K+ Concurrent Players

At launch in September 2022, the game reached a peak of 56,911 concurrent players on Steam, not including consoles.

At launch in September 2022, the game reached a peak of 56,911 concurrent players on Steam, not including consoles.

At launch in September 2022, the game reached a peak of 56,911 concurrent players on Steam, not including consoles.

150k - 250k Beta Participants

150k - 250k Beta Participants

Combining PC Beta (March 2022), and Console Network Test (June 2022), there were about 150k - 250k Beta participants.

Combining PC Beta (March 2022), and Console Network Test (June 2022), there were about 150k - 250k Beta participants.

Combining PC Beta (March 2022), and Console Network Test (June 2022), there were about 150k - 250k Beta participants.

01

Gathering Intel & Requirements

01

Gathering Intel & Requirements

Pushing aside my fan-hood (momentarily) to collect project details.

Gundam has been an iconic IP since my childhood. From collecting their plastic figures and model kits, to playing their games during the PS1 and 2 era. I was certainly overwhelmed with excitement having the opportunity to contribute to such a great product. Putting that aside, I had to organize a foundation to start from. What are we trying to achieve, who are the users, the scope/timeline constraints, any limitations to be aware of (technical or otherwise), etc.

Pushing aside my fan-hood (momentarily) to collect project details.

Gundam has been an iconic IP since my childhood. From collecting their plastic figures and model kits, to playing their games during the PS1 and 2 era. I was certainly overwhelmed with excitement having the opportunity to contribute to such a great product. Putting that aside, I had to organize a foundation to start from. What are we trying to achieve, who are the users, the scope/timeline constraints, any limitations to be aware of (technical or otherwise), etc.

Zoomable image

Early Site Map

02

Initial Wireframes

02

Initial Wireframes

Laying the Foundation

Before diving into high-fidelity visuals, I began by wireframing the key user flows to establish structure, prioritize hierarchy, and align stakeholders on the overall layout. These low-fidelity prototypes helped shape the foundation of the site and ensured each element had purpose, whether guiding users to beta registration, highlighting new content, or supporting monetization through season pass promotions.

Design Goals & Considerations

Define core layout structure across device types (desktop, tablet, mobile)

Prioritize user goals: fast access to game info, updates, and onboarding

Ensure clear paths to beta signup, news, and patch notes

Plan for flexible content modules (banners, embedded videos, countdowns)

Collaborative Iterat

Collaborating closely with product and marketing teams during this stage allowed us to quickly iterate and validate layout logic before investing time in visual polish. It also ensured consistency with Bandai Namco’s broader digital ecosystem.

Collaborative Iteration

Collaborating closely with product and marketing teams during this stage allowed us to quickly iterate and validate layout logic before investing time in visual polish. It also ensured consistency with Bandai Namco’s broader digital ecosystem.

Home / Landing

Beta Signup - Successful

BN - Account Creation

Beta Download

Quick Wireframe Transition Samples

Patrick Hayes

Platform Web Engineer @ Bandai Namco

Patrick Hayes

Platform Web Engineer @ Bandai Namco

"

I had the pleasure of working with Daniel during our time at Banda Namco (BNEA).

We were teamed up as the designer and developer for the website for Gundam Evolution. Working with Daniel as we designed and developed the website was a great experience and Daniel provided valuable insight and knowledge towards a user's experience as well as eagerness in willing to improve on any issues that appeared during the development phase.

"

I had the pleasure of working with Daniel during our time at Banda Namco (BNEA).

We were teamed up as the designer and developer for the website for Gundam Evolution. Working with Daniel as we designed and developed the website was a great experience and Daniel provided valuable insight and knowledge towards a user's experience as well as eagerness in willing to improve on any issues that appeared during the development phase.

03

Color & Imagery

03

Color & Imagery

Invoking excitement with contrasting elements. Colors, patterns, & aesthetical hierarchy

I was given a limited amount of gameplay footage to base some of the websites core visual elements off of, however the end result worked out nicely. Bright neon yellow typography and blue CTAs, contrasted over darker space themed backgrounds, alongside varying, bold font sizes made for an epic combination of recognizable hierarchy & visual eye candy.

Invoking excitement with contrasting elements. Colors, patterns, & aesthetical hierarchy

I was given a limited amount of gameplay footage to base some of the websites core visual elements off of, however the end result worked out nicely. Bright neon yellow typography and blue CTAs, contrasted over darker space themed backgrounds, alongside varying, bold font sizes made for an epic combination of recognizable hierarchy & visual eye candy.

Color Mock - Snapshot

Home - Desktop, Tab, Mobile

Home - Mobile

News - Desktop

News - Mobile

News - Desktop

News - Mobile

Download - Desktop

Beta Request Pages

Combat Stages - Info

Michael Gurney

Digital Entertainment Creative Director

Michael Gurney

Digital Entertainment Creative Director

"

Daniel executed the Gundam Evolution responsive website at an expert level.

He was thorough and detail-oriented in ensuring the user experience was engaging and exciting, exactly what Gundam Evolution needed to market to western audiences. The team approved Daniel's designs and was highly satisfied with his user-centric approach and quality of work.

"

Daniel executed the Gundam Evolution responsive website at an expert level.

He was thorough and detail-oriented in ensuring the user experience was engaging and exciting, exactly what Gundam Evolution needed to market to western audiences. The team approved Daniel's designs and was highly satisfied with his user-centric approach and quality of work.

Playable Mobile Suits

MS Info - Desktop

MS Info - Alternate Layout (Compact)

MS Info - Alternate Layout (Mobile View)

Presentation Sample

04

Presenting Ideas

04

Presenting Ideas

Showcasing design concepts through visual documentation

Depending on the audience (and if time allows), I try my best to design my presentations in ways that hold my viewers attention. This can be done by incorporating imagery, animation/videos, demo walkthroughs or interactive prototypes, etc. Nothing is worse than organizing a document that nobody is going to read, or lose interest midway through when approvals are necessary to move a project forward. Plenty of stakeholders know the feeling of burnout after reviewing 100+ word docs back to back.

Showcasing design concepts through visual documentation

Depending on the audience (and if time allows), I try my best to design my presentations in ways that hold my viewers attention. This can be done by incorporating imagery, animation/videos, demo walkthroughs or interactive prototypes, etc. Nothing is worse than organizing a document that nobody is going to read, or lose interest midway through when approvals are necessary to move a project forward. Plenty of stakeholders know the feeling of burnout after reviewing 100+ word docs back to back.

News & Article Page - Presentation

Titus Segarra

Product Marketing & CRM Growth Leader

Titus Segarra

Product Marketing & CRM Growth Leader

"

He is attentive to feedback, and willing to reform any request to help realize stakeholder intent with UI/UX design best practices.

Daniel has helped CRM revise its email marketing and web content support strategies significantly with new email templates and dynamic video content; we've seen substantial jumps in engagement and conversion. With at least 4 IPs in separate email programs, we've seen a lift of 66% in Open Rate and an incredible 349% in CTOR. We're even working on progressing onto new email builders, and Daniel is definitely one of the key players in onboarding that.

"

He is attentive to feedback, and willing to reform any request to help realize stakeholder intent with UI/UX design best practices.

Daniel has helped CRM revise its email marketing and web content support strategies significantly with new email templates and dynamic video content; we've seen substantial jumps in engagement and conversion. With at least 4 IPs in separate email programs, we've seen a lift of 66% in Open Rate and an incredible 349% in CTOR. We're even working on progressing onto new email builders, and Daniel is definitely one of the key players in onboarding that.

05

Marketing & Promotions

05

Marketing & Promotions

Sometimes its necessary to go the extra mile, and provide support to teams in need.

During my down time, I was able to provide support to the marketing & CRM team by creating impactful email blasts, establishing adjustable/reusable templates, and unique social posts hyping up the upcoming joinable beta.

Sometimes its necessary to go the extra mile, and provide support to teams in need.

During my down time, I was able to provide support to the marketing & CRM team by creating impactful email blasts, establishing adjustable/reusable templates, and unique social posts hyping up the upcoming joinable beta.

Sample Social Posts & Banners

06

Key Takeaways

06

Key Takeaways

Designed a Responsive Marketing Site That Captured the Spirit of the Game

Spearheaded the design of the Gundam Evolution promotional website, ensuring a responsive, user-friendly experience that reflected the game’s energy and appeal. The site served as a central hub for beta signups, news, and community engagement, tailored to resonate with Western audiences.

Successfully Navigated Cross-Cultural Collaboration

Worked closely with cross-functional teams across Japan, the U.S., and Europe, navigating time zone challenges, cultural nuances, and language barriers. Adapted workflows to maintain momentum across asynchronous schedules, leveraging translators when necessary to ensure design intent and feedback were clearly communicated.

Contributed to Live Service Design for a Global IP

Helped shape the UI/UX for a competitive, team-based FPS built on a beloved global franchise. Balanced the expectations of legacy fans with the usability needs of new players, contributing to the design of intuitive interfaces that respected the brand’s visual identity while supporting real-time gameplay clarity.

DESIGN WITH BITE

Digital experiences for games, products & platforms.

Studio Fusniak is a one-person design studio led by Daniel Fusniak, crafting standout digital experiences for games, products, and platforms. When we say “we”, we mean the spirit of collaboration, craft, and creative partnership that drives every project.

© 2025 Daniel Fusniak. All rights reserved.

DESIGN WITH BITE

Digital experiences for games, products & platforms.

Studio Fusniak is a one-person design studio led by Daniel Fusniak, crafting standout digital experiences for games, products, and platforms. When we say “we”, we mean the spirit of collaboration, craft, and creative partnership that drives every project.

© 2025 Daniel Fusniak. All rights reserved.

DESIGN WITH BITE

Digital experiences for games, products & platforms.

Studio Fusniak is a one-person design studio led by Daniel Fusniak, crafting standout digital experiences for games, products, and platforms. When we say “we”, we mean the spirit of collaboration, craft, and creative partnership that drives every project.

© 2025 Daniel Fusniak. All rights reserved.

DESIGN WITH BITE

Digital experiences for games, products & platforms.

Studio Fusniak is a one-person design studio led by Daniel Fusniak, crafting standout digital experiences for games, products, and platforms. When we say “we”, we mean the spirit of collaboration, craft, and creative partnership that drives every project.

© 2025 Daniel Fusniak. All rights reserved.