UFC STRIKE
Clients
Concept Art House (Concept Labs)
Ultimate Fighting Championship (UFC)
Est. Duration
2022-2023
Project Contributions
Web Design
Creative Direction
User Research
Prototyping
Play Testing
Interface Design
Game Support
UFC STRIKE
Clients
Concept Art House (Concept Labs)
Ultimate Fighting Championship (UFC)
Est. Duration
2022-2023
Project Contributions
Web Design
Creative Direction
User Research
Prototyping
Play Testing
Interface Design
Game Support
A roster management & collectable NFT fighting game for UFC
A roster management & collectable NFT fighting game for UFC
To design a collectable NFT game for UFC. This game would integrate with UFC’s already established NFT marketplace, allowing new and existing collectors to use their NFT’s as playable assets (fighter characters, boosts, abilities, equipment, etc.). Players would use their collectable fighters to compete against each other, and recieve potential rewards for winning. These collectable NFT’s would also have varying rarities, and can potentially be sold or traded between players.
To design a collectable NFT game for UFC. This game would integrate with UFC’s already established NFT marketplace, allowing new and existing collectors to use their NFT’s as playable assets (fighter characters, boosts, abilities, equipment, etc.). Players would use their collectable fighters to compete against each other, and recieve potential rewards for winning. These collectable NFT’s would also have varying rarities, and can potentially be sold or traded between players.
Shipped High-Fidelity UI/UX Designs
Shipped High-Fidelity UI/UX Designs
For a web-based NFT fighting game in partnership with UFC, blending collectible mechanics with intuitive game flows across roster, squad, and match systems.
For a web-based NFT fighting game in partnership with UFC, blending collectible mechanics with intuitive game flows across roster, squad, and match systems.
For a web-based NFT fighting game in partnership with UFC, blending collectible mechanics with intuitive game flows across roster, squad, and match systems.
Translated complex product requirements into scalable design solutions
Translated complex product requirements into scalable design solutions
Including modular NFT templates, responsive layouts, and systems thinking for future content drops.
Including modular NFT templates, responsive layouts, and systems thinking for future content drops.
Including modular NFT templates, responsive layouts, and systems thinking for future content drops.
Worked cross-functionally with product, engineering, and marketing teams
Worked cross-functionally with product, engineering, and marketing teams
To align visual direction with brand goals, meet aggressive timelines, and deliver a polished stakeholder-ready experience.
To align visual direction with brand goals, meet aggressive timelines, and deliver a polished stakeholder-ready experience.
To align visual direction with brand goals, meet aggressive timelines, and deliver a polished stakeholder-ready experience.
01
Gathering Intel & Requirements
01
Gathering Intel & Requirements
01
Gathering Intel & Requirements
01
Gathering Intel & Requirements
Every project is unique, you simply work with what you have
The project had been in progress for about five months with an outside agency before I stepped in as the new UI/UX Lead Designer. My directive: hit the ground running. Upon review, it became clear that several foundational elements were either missing or underdeveloped.
Every project is unique, you simply work with what you have
The project had been in progress for about five months with an outside agency before I stepped in as the new UI/UX Lead Designer. My directive: hit the ground running. Upon review, it became clear that several foundational elements were either missing or underdeveloped.
Every project is unique, you simply work with what you have
The project had been in progress for about five months with an outside agency before I stepped in as the new UI/UX Lead Designer. My directive: hit the ground running. Upon review, it became clear that several foundational elements were either missing or underdeveloped.
Every project is unique, you simply work with what you have
The project had been in progress for about five months with an outside agency before I stepped in as the new UI/UX Lead Designer. My directive: hit the ground running. Upon review, it became clear that several foundational elements were either missing or underdeveloped.
Diving headfirst, and hitting the ground running
No established information architecture to guide the product’s structure or flow.
Missing wireframes or basic blueprints. Mocks were immediately available with no reference to follow up with.
Absence of a grid system, leading to noticeable inconsistencies in layout, sizing, and components.
Visual hierarchy seemed inconsistent/lacking.
Diving headfirst, and hitting the ground running
No established information architecture to guide the product’s structure or flow.
Missing wireframes or basic blueprints. Mocks were immediately available with no reference to follow up with.
Absence of a grid system, leading to noticeable inconsistencies in layout, sizing, and components.
Visual hierarchy seemed inconsistent/lacking.
Diving headfirst, and hitting the ground running
No established information architecture to guide the product’s structure or flow.
Missing wireframes or basic blueprints. Mocks were immediately available with no reference to follow up with.
Absence of a grid system, leading to noticeable inconsistencies in layout, sizing, and components.
Visual hierarchy seemed inconsistent/lacking.
Diving headfirst, and hitting the ground running
No established information architecture to guide the product’s structure or flow.
Missing wireframes or basic blueprints. Mocks were immediately available with no reference to follow up with.
Absence of a grid system, leading to noticeable inconsistencies in layout, sizing, and components.
Visual hierarchy seemed inconsistent/lacking.
Provided Mock Reference - 1
Provided Mock Reference - 2
Provided Mock Reference - 1
Provided Mock Reference - 2
Provided Mock Reference - 1
Provided Mock Reference - 2
Provided Mock Reference - 1
Provided Mock Reference - 2
Provided Mock Reference - 3
Provided Mock Reference - 4
Provided Mock Reference - 3
Provided Mock Reference - 4
Provided Mock Reference - 3
Provided Mock Reference - 4
Provided Mock Reference - 3
Provided Mock Reference - 4
02
Planning & Flows
02
Planning & Flows
02
Planning & Flows
02
Planning & Flows
Talking points, & establishing a foundation to design from
Pre-wireframes, I needed to have a proper understanding of how this product will function. Things like key features the game will include, how it’ll integrate alongside the existing UFC Strike website (alongside current/future collectable NFTs), the type of user this game was meant to target, specific business goals to keep in mind, etc, can all be relevant to solidify a foundation to design from.
Talking points, & establishing a foundation to design from
Pre-wireframes, I needed to have a proper understanding of how this product will function. Things like key features the game will include, how it’ll integrate alongside the existing UFC Strike website (alongside current/future collectable NFTs), the type of user this game was meant to target, specific business goals to keep in mind, etc, can all be relevant to solidify a foundation to design from.
Talking points, & establishing a foundation to design from
Pre-wireframes, I needed to have a proper understanding of how this product will function. Things like key features the game will include, how it’ll integrate alongside the existing UFC Strike website (alongside current/future collectable NFTs), the type of user this game was meant to target, specific business goals to keep in mind, etc, can all be relevant to solidify a foundation to design from.
Talking points, & establishing a foundation to design from
Pre-wireframes, I needed to have a proper understanding of how this product will function. Things like key features the game will include, how it’ll integrate alongside the existing UFC Strike website (alongside current/future collectable NFTs), the type of user this game was meant to target, specific business goals to keep in mind, etc, can all be relevant to solidify a foundation to design from.
Early Site Map
Early Site Map
Early Site Map
Early Site Map
Early Site Map
Early Site Map
Early Site Map
Early User Flow
Early User Flow
Early User Flow
03
Initial Wireframes
03
Initial Wireframes
03
Initial Wireframes
03
Initial Wireframes
Gray blocks, placeholders, and silhouettes
I began by building out mid-fidelity wireframes focused on core game loops: collecting fighters, managing fighter equipment/abilities, and engaging in asynchronous live matches. These screens helped us rapidly validate interaction patterns before committing to the final visual style.
Gray blocks, placeholders, and silhouettes
I began by building out mid-fidelity wireframes focused on core game loops: collecting fighters, managing fighter equipment/abilities, and engaging in asynchronous live matches. These screens helped us rapidly validate interaction patterns before committing to the final visual style.
Gray blocks, placeholders, and silhouettes
I began by building out mid-fidelity wireframes focused on core game loops: collecting fighters, managing fighter equipment/abilities, and engaging in asynchronous live matches. These screens helped us rapidly validate interaction patterns before committing to the final visual style.
Gray blocks, placeholders, and silhouettes
I began by building out mid-fidelity wireframes focused on core game loops: collecting fighters, managing fighter equipment/abilities, and engaging in asynchronous live matches. These screens helped us rapidly validate interaction patterns before committing to the final visual style.
Mode Select
Roster
Mode Select
Roster
Mode Select
Roster
Mode Select
Roster
Equipment - Abilities/Boosts Sample 1
Equipment - Abilities/Boosts Sample 1.1
Equipment - Abilities/Boosts Sample 1
Equipment - Abilities/Boosts Sample 1.1
Equipment - Abilities/Boosts Sample 1
Equipment - Abilities/Boosts Sample 1.1
Equipment - Abilities/Boosts Sample 1
Equipment - Abilities/Boosts Sample 1.1
Steve Ibsen
Creative Director @ Concept Labs
Steve Ibsen
Creative Director @ Concept Labs
Steve Ibsen
Creative Director @ Concept Labs
Steve Ibsen
Creative Director @ Concept Labs
"
Daniel is a very talented UI/UX Lead whom I had the pleasure of working with on a number of AAA game titles.
He’s a self-motivated problem solver who brings a goldmine of expertise and creativity to every project he takes on.”
"
Daniel is a very talented UI/UX Lead whom I had the pleasure of working with on a number of AAA game titles.
He’s a self-motivated problem solver who brings a goldmine of expertise and creativity to every project he takes on.”
"
Daniel is a very talented UI/UX Lead whom I had the pleasure of working with on a number of AAA game titles.
He’s a self-motivated problem solver who brings a goldmine of expertise and creativity to every project he takes on.”
"
Daniel is a very talented UI/UX Lead whom I had the pleasure of working with on a number of AAA game titles.
He’s a self-motivated problem solver who brings a goldmine of expertise and creativity to every project he takes on.”
Sample Pack Page
Combat
Sample Pack Page
Combat
Sample Pack Page
Combat
Sample Pack Page
Combat
Select An Opponent
Weekly Tournament - Ticket Use
Select An Opponent
Weekly Tournament - Ticket Use
Select An Opponent
Weekly Tournament - Ticket Use
Select An Opponent
Weekly Tournament - Ticket Use
04
Color & Imagery
04
Color & Imagery
04
Color & Imagery
04
Color & Imagery
Balancing brand identity, and pleasant user experiences
Once core flows were approved, I transitioned into designing high-fidelity UI mockups that reflected the dark, high-energy aesthetic of UFC branding. Key elements included real-time feedback, rarity indicators, and action-driven layouts that feel game-ready.
Balancing brand identity, and pleasant user experiences
Once core flows were approved, I transitioned into designing high-fidelity UI mockups that reflected the dark, high-energy aesthetic of UFC branding. Key elements included real-time feedback, rarity indicators, and action-driven layouts that feel game-ready.
Balancing brand identity, and pleasant user experiences
Once core flows were approved, I transitioned into designing high-fidelity UI mockups that reflected the dark, high-energy aesthetic of UFC branding. Key elements included real-time feedback, rarity indicators, and action-driven layouts that feel game-ready.
Balancing brand identity, and pleasant user experiences
Once core flows were approved, I transitioned into designing high-fidelity UI mockups that reflected the dark, high-energy aesthetic of UFC branding. Key elements included real-time feedback, rarity indicators, and action-driven layouts that feel game-ready.
Manage Fighter - Hub
Manage Fighter - Hub
Manage Fighter - Hub
Manage Fighter - Hub
Manage Fighter - Summary
Manage Fighter - Summary
Manage Fighter - Summary
Manage Fighter - Summary
Manage Fighter - Basic
Manage Fighter - Advanced + Tooltips
Manage Fighter - Basic
Manage Fighter - Advanced + Tooltips
Manage Fighter - Basic
Manage Fighter - Advanced + Tooltips
Manage Fighter - Basic
Manage Fighter - Advanced + Tooltips
Roster / Inventory
Roster / Inventory
Roster / Inventory
Roster / Inventory
Mode Select - Coming Soon
Mode Select - All Available
Mode Select - Coming Soon
Mode Select - All Available
Mode Select - Coming Soon
Mode Select - All Available
Mode Select - Coming Soon
Mode Select - All Available
George Diaz
SVP of Engineering @ Concept Labs
George Diaz
SVP of Engineering @ Concept Labs
George Diaz
SVP of Engineering @ Concept Labs
George Diaz
SVP of Engineering @ Concept Labs
"
I was impressed by his contributions, talent, and tenacity while working under pressure as a designer.
His work elevated the quality of our game and he was a valuable team player due to his collaborative nature, patience, and curiosity. Daniel consistently delivered high-quality work that challenged engineers to create Triple A UI. Given the chance, I would gladly work with him again.
"
I was impressed by his contributions, talent, and tenacity while working under pressure as a designer.
His work elevated the quality of our game and he was a valuable team player due to his collaborative nature, patience, and curiosity. Daniel consistently delivered high-quality work that challenged engineers to create Triple A UI. Given the chance, I would gladly work with him again.
"
I was impressed by his contributions, talent, and tenacity while working under pressure as a designer.
His work elevated the quality of our game and he was a valuable team player due to his collaborative nature, patience, and curiosity. Daniel consistently delivered high-quality work that challenged engineers to create Triple A UI. Given the chance, I would gladly work with him again.
"
I was impressed by his contributions, talent, and tenacity while working under pressure as a designer.
His work elevated the quality of our game and he was a valuable team player due to his collaborative nature, patience, and curiosity. Daniel consistently delivered high-quality work that challenged engineers to create Triple A UI. Given the chance, I would gladly work with him again.
Duplicates - Filtering Sample
Duplicates - Filtering Sample
Duplicates - Filtering Sample
Duplicates - Filtering Sample
Duplicates - Selected (multi)
Duplicates - Selected (multi)
Duplicates - Selected (multi)
Duplicates - Selected (multi)
Duplicates - Confirm Stack
Duplicates - Attachments Detected
Duplicates - Confirm Stack
Duplicates - Attachments Detected
Duplicates - Confirm Stack
Duplicates - Attachments Detected
Duplicates - Confirm Stack
Duplicates - Attachments Detected
Duplicates - Empty Inventory
Duplicates - Stacking Tooltip
Duplicates - Empty Inventory
Duplicates - Stacking Tooltip
Duplicates - Empty Inventory
Duplicates - Stacking Tooltip
Duplicates - Empty Inventory
Duplicates - Stacking Tooltip
Duplicates - Serial # Tooltip
Duplicates - Unstack Tooltip
Duplicates - Serial # Tooltip
Duplicates - Unstack Tooltip
Duplicates - Serial # Tooltip
Duplicates - Unstack Tooltip
Duplicates - Serial # Tooltip
Duplicates - Unstack Tooltip
Combat - Advantage Bar
Combat - Advantage Bar
Combat - Advantage Bar
Combat - Advantage Bar
Combat - Sample Mock 1
Combat - Sample Mock 2
Combat - Sample Mock 1
Combat - Sample Mock 2
Combat - Sample Mock 1
Combat - Sample Mock 2
Combat - Sample Mock 1
Combat - Sample Mock 2
Combat - Sample Mock 3
Combat - Sample Mock 4
Combat - Sample Mock 3
Combat - Sample Mock 4
Combat - Sample Mock 3
Combat - Sample Mock 4
Combat - Sample Mock 3
Combat - Sample Mock 4
KJ. Yu
Director of Art Production @ Concept Labs
KJ. Yu
Director of Art Production @ Concept Labs
KJ. Yu
Director of Art Production @ Concept Labs
KJ. Yu
Director of Art Production @ Concept Labs
"
I had the pleasure of working with Daniel, whose ability to create intuitive and visually appealing designs is truly impressive.
He's a strong team player who is able to collaborate with cross-functional project stakeholders and manage the UI/UX process with external studios.
"
I had the pleasure of working with Daniel, whose ability to create intuitive and visually appealing designs is truly impressive.
He's a strong team player who is able to collaborate with cross-functional project stakeholders and manage the UI/UX process with external studios.
"
I had the pleasure of working with Daniel, whose ability to create intuitive and visually appealing designs is truly impressive.
He's a strong team player who is able to collaborate with cross-functional project stakeholders and manage the UI/UX process with external studios.
"
I had the pleasure of working with Daniel, whose ability to create intuitive and visually appealing designs is truly impressive.
He's a strong team player who is able to collaborate with cross-functional project stakeholders and manage the UI/UX process with external studios.
Combat - Sample Mock 5
Combat - Sample Mock 6
Combat - Sample Mock 5
Combat - Sample Mock 6
Combat - Sample Mock 5
Combat - Sample Mock 6
Combat - Sample Mock 5
Combat - Sample Mock 6
Combat - Results
Combat - Results
Combat - Results
Combat - Results
05
Early Prototype & Interaction
05
Early Prototype & Interaction
05
Early Prototype & Interaction
05
Early Prototype & Interaction
Brainstorming combat animations & transitions early, while designing around limitations.
We experienced challenges early on determining how combat could be represented with the limited visual assets at our disposal. Due to licensing limitations, the team at UFC wasn’t fully solidified whether 3d renderings of these fighters would be displayed, or if these flat cards would be used instead. I undertook creating a “worst case/bare bones scenario”, communicating concepts on how some of the surrounding elements might transition in/out, and how combining sounds with colliding cards could represent the fight.
Brainstorming combat animations & transitions early, while designing around limitations.
We experienced challenges early on determining how combat could be represented with the limited visual assets at our disposal. Due to licensing limitations, the team at UFC wasn’t fully solidified whether 3d renderings of these fighters would be displayed, or if these flat cards would be used instead. I undertook creating a “worst case/bare bones scenario”, communicating concepts on how some of the surrounding elements might transition in/out, and how combining sounds with colliding cards could represent the fight.
Brainstorming combat animations & transitions early, while designing around limitations.
We experienced challenges early on determining how combat could be represented with the limited visual assets at our disposal. Due to licensing limitations, the team at UFC wasn’t fully solidified whether 3d renderings of these fighters would be displayed, or if these flat cards would be used instead. I undertook creating a “worst case/bare bones scenario”, communicating concepts on how some of the surrounding elements might transition in/out, and how combining sounds with colliding cards could represent the fight.
Brainstorming combat animations & transitions early, while designing around limitations.
We experienced challenges early on determining how combat could be represented with the limited visual assets at our disposal. Due to licensing limitations, the team at UFC wasn’t fully solidified whether 3d renderings of these fighters would be displayed, or if these flat cards would be used instead. I undertook creating a “worst case/bare bones scenario”, communicating concepts on how some of the surrounding elements might transition in/out, and how combining sounds with colliding cards could represent the fight.
Early Combat Animation Prototype
Early Combat Animation Prototype
06
Home Page
06
Home Page
06
Home Page
06
Home Page
Setting the tone for players and stakeholders alike
To kick off the project and generate early excitement, I designed a conceptual home page that captured the energy and potential of UFC Strike. This screen wasn’t intended as final production UI, instead it served as a visual north star to communicate the game’s direction, feature pillars, and aesthetic to internal stakeholders, marketing leads, and external partners. Using a mix of placeholder assets and rapid layout exploration, the goal was to convey what a player might feel upon entering the game: impact, energy, and a sense of collectible value rooted in UFC’s brand DNA.
Setting the tone for players and stakeholders alike
To kick off the project and generate early excitement, I designed a conceptual home page that captured the energy and potential of UFC Strike. This screen wasn’t intended as final production UI, instead it served as a visual north star to communicate the game’s direction, feature pillars, and aesthetic to internal stakeholders, marketing leads, and external partners. Using a mix of placeholder assets and rapid layout exploration, the goal was to convey what a player might feel upon entering the game: impact, energy, and a sense of collectible value rooted in UFC’s brand DNA.
Setting the tone for players and stakeholders alike
To kick off the project and generate early excitement, I designed a conceptual home page that captured the energy and potential of UFC Strike. This screen wasn’t intended as final production UI, instead it served as a visual north star to communicate the game’s direction, feature pillars, and aesthetic to internal stakeholders, marketing leads, and external partners. Using a mix of placeholder assets and rapid layout exploration, the goal was to convey what a player might feel upon entering the game: impact, energy, and a sense of collectible value rooted in UFC’s brand DNA.
Setting the tone for players and stakeholders alike
To kick off the project and generate early excitement, I designed a conceptual home page that captured the energy and potential of UFC Strike. This screen wasn’t intended as final production UI, instead it served as a visual north star to communicate the game’s direction, feature pillars, and aesthetic to internal stakeholders, marketing leads, and external partners. Using a mix of placeholder assets and rapid layout exploration, the goal was to convey what a player might feel upon entering the game: impact, energy, and a sense of collectible value rooted in UFC’s brand DNA.
Home Page - Sample
06
NFT Design & Template
06
NFT Design & Template
06
NFT Design & Template
06
NFT Design & Template
Visualizing digital collectibles for the octagon era
As part of the broader product vision, I explored how UFC fighter NFTs could be presented in a way that felt both premium and game-ready. One key concept was a rotating digital “chip” with animated transitions, allowing collectors to view both visual and statistical information at a glance. Each side of the chip was designed to showcase different attributes. From the fighter’s portrait, nickname, and rarity classification, to core metadata like fight record, weight class, origin, and series number. These explorations balanced authenticity and utility while staying aligned with UFC’s brand and legal requirements, ensuring that each NFT felt like an officially licensed, collectible asset. The modular nature of the design also allowed it to scale across future fighter drops and rarity tiers, and laid the foundation for marketplace integration, ensuring visual consistency wherever NFTs appeared throughout the ecosystem.
Visualizing digital collectibles for the octagon era
As part of the broader product vision, I explored how UFC fighter NFTs could be presented in a way that felt both premium and game-ready. One key concept was a rotating digital “chip” with animated transitions, allowing collectors to view both visual and statistical information at a glance. Each side of the chip was designed to showcase different attributes. From the fighter’s portrait, nickname, and rarity classification, to core metadata like fight record, weight class, origin, and series number. These explorations balanced authenticity and utility while staying aligned with UFC’s brand and legal requirements, ensuring that each NFT felt like an officially licensed, collectible asset. The modular nature of the design also allowed it to scale across future fighter drops and rarity tiers, and laid the foundation for marketplace integration, ensuring visual consistency wherever NFTs appeared throughout the ecosystem.
Visualizing digital collectibles for the octagon era
As part of the broader product vision, I explored how UFC fighter NFTs could be presented in a way that felt both premium and game-ready. One key concept was a rotating digital “chip” with animated transitions, allowing collectors to view both visual and statistical information at a glance. Each side of the chip was designed to showcase different attributes. From the fighter’s portrait, nickname, and rarity classification, to core metadata like fight record, weight class, origin, and series number. These explorations balanced authenticity and utility while staying aligned with UFC’s brand and legal requirements, ensuring that each NFT felt like an officially licensed, collectible asset. The modular nature of the design also allowed it to scale across future fighter drops and rarity tiers, and laid the foundation for marketplace integration, ensuring visual consistency wherever NFTs appeared throughout the ecosystem.
Visualizing digital collectibles for the octagon era
As part of the broader product vision, I explored how UFC fighter NFTs could be presented in a way that felt both premium and game-ready. One key concept was a rotating digital “chip” with animated transitions, allowing collectors to view both visual and statistical information at a glance. Each side of the chip was designed to showcase different attributes. From the fighter’s portrait, nickname, and rarity classification, to core metadata like fight record, weight class, origin, and series number. These explorations balanced authenticity and utility while staying aligned with UFC’s brand and legal requirements, ensuring that each NFT felt like an officially licensed, collectible asset. The modular nature of the design also allowed it to scale across future fighter drops and rarity tiers, and laid the foundation for marketplace integration, ensuring visual consistency wherever NFTs appeared throughout the ecosystem.
07
Key Takeaways
07
Key Takeaways
07
Key Takeaways
07
Key Takeaways
Creating a game with zero assets can be challenging
This meant building the entire interface around placeholders, while still conveying excitement, energy, and clarity to both stakeholders and players. To overcome this, I leaned heavily on layout hierarchy, motion cues, and color theory to simulate the feel of a live product. I also created adaptable design templates that could flex as real assets came in, ensuring our work remained stable and production-ready even as visuals evolved. Designing without final art required extra foresight, but it also pushed me to focus on systems, structure, and interaction quality at every stage.
Creating a game with zero assets can be challenging
This meant building the entire interface around placeholders, while still conveying excitement, energy, and clarity to both stakeholders and players. To overcome this, I leaned heavily on layout hierarchy, motion cues, and color theory to simulate the feel of a live product. I also created adaptable design templates that could flex as real assets came in, ensuring our work remained stable and production-ready even as visuals evolved. Designing without final art required extra foresight, but it also pushed me to focus on systems, structure, and interaction quality at every stage.
Creating a game with zero assets can be challenging
This meant building the entire interface around placeholders, while still conveying excitement, energy, and clarity to both stakeholders and players. To overcome this, I leaned heavily on layout hierarchy, motion cues, and color theory to simulate the feel of a live product. I also created adaptable design templates that could flex as real assets came in, ensuring our work remained stable and production-ready even as visuals evolved. Designing without final art required extra foresight, but it also pushed me to focus on systems, structure, and interaction quality at every stage.
Creating a game with zero assets can be challenging
This meant building the entire interface around placeholders, while still conveying excitement, energy, and clarity to both stakeholders and players. To overcome this, I leaned heavily on layout hierarchy, motion cues, and color theory to simulate the feel of a live product. I also created adaptable design templates that could flex as real assets came in, ensuring our work remained stable and production-ready even as visuals evolved. Designing without final art required extra foresight, but it also pushed me to focus on systems, structure, and interaction quality at every stage.
Collaboration Is the Real Competitive Edge
From producers to engineers to external brand teams, this project reminded me how essential clear communication and cross-functional alignment are. The best solutions emerged when I brought others into the design process early and often.
Collaboration Is the Real Competitive Edge
From producers to engineers to external brand teams, this project reminded me how essential clear communication and cross-functional alignment are. The best solutions emerged when I brought others into the design process early and often.
Collaboration Is the Real Competitive Edge
From producers to engineers to external brand teams, this project reminded me how essential clear communication and cross-functional alignment are. The best solutions emerged when I brought others into the design process early and often.
Collaboration Is the Real Competitive Edge
From producers to engineers to external brand teams, this project reminded me how essential clear communication and cross-functional alignment are. The best solutions emerged when I brought others into the design process early and often.
New Concepts that expedited growth
Working on UFC Strike pushed me to think holistically, balancing game logic, visual storytelling, and user psychology. From card management to the energy of opening a new pack, every detail had to feel responsive and rewarding. It was a crash course in designing for fan engagement in a Web3-native context.
New Concepts that expedited growth
Working on UFC Strike pushed me to think holistically, balancing game logic, visual storytelling, and user psychology. From card management to the energy of opening a new pack, every detail had to feel responsive and rewarding. It was a crash course in designing for fan engagement in a Web3-native context.
New Concepts that expedited growth
Working on UFC Strike pushed me to think holistically, balancing game logic, visual storytelling, and user psychology. From card management to the energy of opening a new pack, every detail had to feel responsive and rewarding. It was a crash course in designing for fan engagement in a Web3-native context.
New Concepts that expedited growth
Working on UFC Strike pushed me to think holistically, balancing game logic, visual storytelling, and user psychology. From card management to the energy of opening a new pack, every detail had to feel responsive and rewarding. It was a crash course in designing for fan engagement in a Web3-native context.
DESIGN WITH BITE
Digital experiences for games, products & platforms.
Studio Fusniak is a one-person design studio led by Daniel Fusniak, crafting standout digital experiences for games, products, and platforms. When we say “we”, we mean the spirit of collaboration, craft, and creative partnership that drives every project.
© 2025 Daniel Fusniak. All rights reserved.
DESIGN WITH BITE
Digital experiences for games, products & platforms.
Studio Fusniak is a one-person design studio led by Daniel Fusniak, crafting standout digital experiences for games, products, and platforms. When we say “we”, we mean the spirit of collaboration, craft, and creative partnership that drives every project.
© 2025 Daniel Fusniak. All rights reserved.
DESIGN WITH BITE
Digital experiences for games, products & platforms.
Studio Fusniak is a one-person design studio led by Daniel Fusniak, crafting standout digital experiences for games, products, and platforms. When we say “we”, we mean the spirit of collaboration, craft, and creative partnership that drives every project.
© 2025 Daniel Fusniak. All rights reserved.
DESIGN WITH BITE
Digital experiences for games, products & platforms.
Studio Fusniak is a one-person design studio led by Daniel Fusniak, crafting standout digital experiences for games, products, and platforms. When we say “we”, we mean the spirit of collaboration, craft, and creative partnership that drives every project.
© 2025 Daniel Fusniak. All rights reserved.